Volunteer & Community Engagement Strategy
The Community Museums Association of Prince Edward Island (CMA-PEI) is well aware of the difficulty for its members to develop a succession plan for staff and volunteers. This project began in 2018; the focus was then on the youth. Phase I wanted to determine the following:
- Do youth go to museums and heritage sites?
- What do they like or don’t like there?
- How can the institutions attract the youth?
In 2019, the initial project was broadened to a more inclusive and multigenerational format in order to create a Volunteer and Community Engagement Strategy. That new approach (Phase II) fits well with the Association’s primary goal of promoting a public awareness of the functions of museums to collect, research, exhibit and interpret aspects of heritage and culture.
The final document contains information and tools related to the following themes:
- the social role of museum;
- the advantages to reach out to your community;
- the different kinds of engagement;
- the threats to engagement and ways to destroy them.
The Volunteer and Community Engagement Strategy provides various tools and recommendations in order to reach out to your community, to develop new partnerships and to increase human resources.
Phase III will consist in organizing community networking days (one in each county). Museums and heritage sites from the area will be invited to present their institutions and their needs to community groups and organizations (and vice versa). The goals are to create a better knowledge and understanding of the communities along with helping to develop new partnerships and interest in the field. CMA-PEI is confident that the community networking days could be held in the next winter months.